About Utilified — Our Story & Mission
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    The company

    About Utilified

    Utilified builds utility intelligence software for organisations managing complex portfolios worldwide.

    Founded in Melbourne, we built the Utilified Management System (UMS) to replace fragmented spreadsheets, manual invoice checks, and disconnected data sources. The platform automates invoice validation against contracted rates and gazetted network tariffs, collects interval meter data across electricity, gas, water, and LPG, and turns raw utility data into clear, actionable intelligence.

    Utility data is scattered across portals, PDFs, spreadsheets, and email inboxes. UMS brings it into one place, validates it automatically, and makes it useful for teams managing multi-site operations in any market.

    Transforming Utility Management

    Built for those who lead

    Scalable by design

    Scale from one site to thousands — same system, same clarity.

    Unified from the ground up

    Contracting, reporting, validation and procurement — all in one platform, built to connect the dots.

    Outcomes over dashboards

    Clear ROI, measurable insights, and operational impact you can see — without digging through noise.

    Our Founder

    Cohen Robinson, Founder of Utilified

    Cohen Robinson

    Founder

    Cohen founded Utilified with a clear thesis: utility management runs on spreadsheets and guesswork.

    His background spans the full utility operations stack — invoice validation against gazetted network tariffs and contracted retail rates, interval meter data collection across AEMO and distributor systems, and financial reporting for multi-site energy portfolios. Before founding Utilified, Cohen worked directly with energy brokers and enterprise procurement teams, seeing first-hand how much time and money was lost to manual processes and disconnected data.

    That operational experience shaped every design decision in UMS. The platform's 540-point invoice validation engine, its support for NMI and MIRN identifiers across electricity and gas, and its ability to process 105,120 five-minute interval data points per meter annually all stem from real problems Cohen encountered — and solved — before writing a single line of code.

    Our Approach

    We focus on outcomes, not dashboards. Every feature in UMS exists because it solves a measurable problem — reducing invoice processing time by 90%, recovering the 2.5% of energy spend that typically goes overpaid, or eliminating the hours spent manually compiling consumption reports.

    We built UMS as a single platform, not a collection of bolted-together tools. Contracting, invoicing, meter data, reporting, and procurement all share the same data layer. When an invoice arrives, it is validated against the contracted rate, the gazetted network tariff, the relevant loss factors, and the actual meter data — automatically, in seconds.

    Regional data residency — Australian customers' data stays onshore. UMS has deep specialisation in the Australian NEM, including AEMO data feeds, state-based tariff schedules, and public holiday adjustments, while remaining built to extend to any market.

    Our Journey

    2024

    Founded in Melbourne

    Utilified launched to solve the fragmented state of utility management in Australia.

    2024

    UMS Platform Built

    First version of the Utilified Management System — invoice validation, meter data collection, and multi-utility support.

    2025

    Joule

    Introduced AI-powered analytics with natural language querying across utility data.

    2026

    Connection-Based Pricing

    Launched transparent pricing from $400 AUD/month, API integrations, and white-label portal capabilities for energy brokers.

    6
    Utility Types Managed
    99.9%
    System Uptime
    24/7
    Support Available
    5–10x
    ROI on Platform Costs

    Ready to transform your utility management?

    See how UMS can bring clarity and control to your energy portfolio.